iZ Interactive Music Toy DJ

Animatronic poseable music character plays songs and responds to the rhythm and tracks of any music source

In 2004, iZ, the first animatronic toy DJ, made its debut at a special performance at Toys R Us Times Square. Appearing were pop music stars Lifehouse, Rihanna, and DJ-AM.

iZ was the first interactive music character with a unique versatility that allows him to create his own music and play the listeners favorite songs. iZ owners can use the included cable to plug in a cd player, iPod or any music source to listen to iZ play music his way.

iZ is a fusion of music and toy with a personality of his own. Twist and turn iZ's ears to create new combinations of rhythm and lead tracks.

Press his belly to change-up the beat. iZ's eyes bounce to the rhythm and lead and his horn glows in rainbow colors to the beat.

Create your own personal mix by picking a beat, rhythm and lead. iZ's belly controls seven beat tracks and his ears control seven rhythms and lead tracks. Control the tempo; speed up or slow down. Flick the flicker on his head to add a scratch to your tunes. iZ's eyes move independently to the rhythm and lead tracks.

Available in three different colors, the poseable music toy stands on any single leg.

The career of a DJ, or Disc Jockey, has evolved dramatically over the years, branching out from traditional roles in radio broadcasting to encompass various aspects of music culture, including club and festival performances, music production, and even entrepreneurship. Initially, DJs were primarily responsible for selecting and playing recorded music for radio audiences. With the advent of disco in the 1970s, the DJ's role transitioned into nightclubs, where blending tracks and keeping people dancing became the main focus. Technological advancements like turntables, mixers, and eventually digital software have expanded the DJ's toolkit, allowing for more complex musical arrangements and performances. In recent years, the rise of electronic dance music (EDM) has catapulted DJs into mainstream stardom, with top names like David Guetta, Calvin Harris, and Marshmello headlining major music festivals and producing hit records. Many DJs also venture into music production, releasing their tracks and collaborating with other artists, while others leverage their brand into merchandise, tutorials, and even record labels. In the digital age, the ability to reach a global audience through streaming platforms and social media has made the DJ career more accessible and diverse than ever, blending the roles of curator, performer, and producer into a multifaceted artistic endeavor.