Imagine Fashion Designer World Tour

Learn fashion marketing by designing your own designer label on Nintendo DS

Video game for Nintendo DS teaches principles of fashion marketing. Promote your fashion brand all over the world as you set up runway shows, photo shoots and celebrity endorsements. Open boutiques in iconic fashion cities, and promote your brand by taking part in local fashion events. Dress celebrities in your designs and be seen on the red carpet. Design your brand: create a fashion collection under your own label. Choose your brand name and customize your own logo from a variety of fonts, backgrounds, and colors.

A career in fashion marketing combines the creative and business aspects of the fashion industry. Professionals in this field focus on promoting fashion products or brands to a target audience by leveraging various marketing techniques and channels. The role often involves market research, trend analysis, product development, advertising, and public relations activities. Fashion marketers collaborate with designers, manufacturers, and retailers to ensure a cohesive brand message and to maximize sales. With the advent of digital media, this role has expanded to include responsibilities like social media marketing, e-commerce strategy, and data analytics. Career paths in fashion marketing can vary widely and may lead to specialized roles such as brand manager, fashion buyer, or marketing director. Higher education in fashion marketing or related fields, combined with internships and a strong portfolio, can open doors in this competitive yet rewarding industry.