Pokemon News

Enhances strategic thinking, promotes positive values, improves memory skills, and increases mental agility and awareness

SurveyIn 2010, a survey of nearly 2,100 parents confirms that Pokemon video games help kids learn important core values and skills. Nintendo commissioned the survey to coincide with today's launch of two new highly anticipated video games, Pokemon FireRed and Pokemon LeafGreen for Game Boy Advance.

More than 75 percent of parents think that Pokemon does a good job of promoting positive values and enhances strategic thinking. Almost 70 percent say that Pokemon improves memory skills and promotes teamwork. More than 60 percent believe that Pokemon increases mental agility and awareness as well as promotes cooperation with friends.

The Pokémon franchise has had a significant impact over the years, with numerous highlights and milestones.

PokemonPokemon was launched in Japan in 1996 for play on Nintendo's Game Boy and has evolved into a global cultural phenomenon. Pokemon was introduced in North America in September 1998 and has since generated more than $15 billion in worldwide retail sales. More than 38 million Pokemon video games have been sold in the United States, including Pokemon Ruby and Pokemon Sapphire, which were the No. 2 and No. 3 best-selling video games of 2003, according to the NPD Group. The trading card game, fueled by organized play programs around the world, has spurred global sales of more than 13 billion cards to date, while the Pokemon animated series on Kids' WB!, now in its sixth season, consistently ranks within the top three shows for boys ages 6 to 11.

Pokemon Stash

The Pokemon franchise continues to be incredibly popular. Pokemon Colosseum for Nintendo GameCube sold 400,000 copies in just four weeks after its March 2004 launch in the United States. Pokemon Ruby and Pokemon Sapphire, launched in 2003 for Game Boy Advance, have sold more than 3.6 million units in the United States. And Pokemon FireRed and Pokemon LeafGreen, coming Sept. 7 for Game Boy Advance, will keep Pokemon all the rage.